WAUPACA, WISCONSIN

COMMUNITY BRANDING
INITIATIVE

Watch the documentary for a
full recap of the project


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The final branding and marketing strategy has been approved by both Waupaca City Council and the Waupaca CVB.
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October 3, 2019

In July 2019, the CivicBrand team returned to Waupaca to present the full brand strategy and to film for upcoming brand videos.
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December 19, 2018

Directly after trip #2, we finalized the brand principles and strategy for the Waupaca brand.
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November 30, 2018

The primary goal of our second trip to Waupaca was to visit nearby competing areas in order to understand how Waupaca is different, as well as speak to a few
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November 27, 2018

We conducted a survey of over 100 visitors that have recently traveled to the Waupaca area. Here is a recap of the survey results.
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November 15, 2018

During our first trip to Waupaca, we had those who attended our public meeting at the high school play a game, called Civicopoly.
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September 5, 2018

The CivicBrand team arrived in Waupaca, WI to kick off trip number one of the community branding initiative. The goal of the trip was to gain firsthand experience of the
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August 8, 2018

Join us Monday, August 20th from 6-8pm for a fun and informative Public Workshop to kick-off the Waupaca Community Branding Initiative.
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